Biggest News Of Digital Marketing - CASL

CASL - Canadian Anti-Spam Legislation

I came to know about CASL about two weeks ago but never thought of posting on ADWG. Reason, I did not go through it much except that:

1. It is going to take effect from July 1, 2014 on.
2. It is applicable to "Commercial Electronic Messages".
3. You should take it seriously to make your list CASL compliance, ask away Canadian subscribers to ensure that they really want to receive your emails.
4. If not CASL compliant, risk millions of dollars in fine for the senders. (I just wish I was born in Canada or I was living in Canada, or I could own a Canadian email address,  really!!)
5. Did you miss what I just said within the parentheses? Let me repeat, if somebody who is not living in Canada but is Canadian and owns a Canadian email address can also sue those who dare sending email without them subscribing to their emails.

I simplified it for you, so, you know what CASL is at least! Still not clear? Google, buddy! or read this article - CASL Compliant, are you? 

Until next time...

Thanks,
J.

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Spam Mail #3 World Vision

Email Marketing Rules Broken 

1. I am not subscribed to their mailing list.
2. I marked all messages from site2sms spam. So World Vision India should do some investigation before using a third party medium to send messages.

Update: I received their mail again and this time it landed in my "Updates" tab and it had unsubscribe link too. I unsubscribed.

Thanks,
J.

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Is You Email Being Delivered? Use This Tool To Find Out

You are probably looking at many tools to find that out. How about a single tool that tells you if you emails sent from a certain domain are being delivered out? It's cool, I know!

Here is one such tool to find that out!!

Tool To Find Out If Email Is Being Delivered

Thanks,
J.

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How I Feel When I Receive Personalized Welcome Emails?

Now a days, everybody is talking about personalized newsletters and how they can help you get high open rates. Though i agree that these newsletters make me open their emails but they also force me to close it as soon as I open. Why?

because..

1. although they personalize the email with my name, content is definitely not me.
2. Content is too lengthy and I don't have time to go through it.
3. Too many fonts, CTAs and scattered content.
4. Single font type but font choice is terrible. Looks totally spam!!
5. Blue hyperlinks in bold and underlined. Looks spammy!

And there are more! Will keep adding.

Thanks,
J.

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Top 5 Reputation Monitoring Tools That Linkedin Users Use

As found on Linked in, list of tools to monitor the reputation of IPs.

1. Return Path
2. mail-tester.com : It checks the content and other information that you might find useful.
3. Senderscore.org : A free source to get a fair idea of how our IPs are doing. Pay if you want more. I have used it in past and know that it helps.
4. Senderbase.org :  Free but more technical in presentation and nature.
5. Mxtoolbox.org :

See the entire post on Linkedin.

Thanks,
J.

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A Tool To Test A/B Testing Duration?

A/B testing has very, I repeat, very important role in Email Marketing. but do you really know for how long an A/B test should run? Here is one tool that can calculate it!!

A/B Split and Multivariate Test Duration Calculator


Thanks,
Jiya A Digital Marketing Enthusiast

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What Are The Cases When An Email Can Be Marked As Open?

How do you determine that the mails were actually opened? 

1. When a recipient actually opens an email in inbox. (HTML Mail)

In this scenario, the javascript pixel should load, only then an email will be marked as open considering that you have tracking pixels within the email.

2.  If a recipient clicks on an a link in an email. (TEXT Email)

Next question: Is the open rate we get in reporting tool correct?

Thanks.

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Best Website to Verify DKIM Record

I was recently asked to verify DKIM records for the domains used in our company. I used a website which did not work at all. I got the result saying that DKIM records do not exist for these domains. This is when emailstuff.org came to my rescue and it showed me the actual records. Hope it helps you all too:

http://www.emailstuff.org/authentication 

Here, you can check SPF records, published DKIM  key and record.

See you next time!

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Spam Mail | Tata Consultancy Services

i received below email allegedly from TCS and I consider this type of emails to be spam. Reason? It just looks fake, the design, the words, the email address and signature. Grow up!

-----Original Message----- From: TATA CONSULTANCY SERVICES [mailto:tcsindia.careers@live.com] Sent: Monday, June 03, 2013 9:25 PM To: tataconsultancyservice_1@live.com Subject: NOTIFICATION.. We have just selected your CV from SHINE JOBS INDIA for Interview in TATA CONSULTANCY SERVICE.We are offering employment in top positions for our Various offices in India.55 Candidates have been shortlisted for Interview which will take place at our head office in Delhi on 15th June 2013. Out of 55 candidates shortlisted only 50 will be given employment.We are looking for professionals in Various fields.Your air ticket and documents to attend the interview shall be sent to your designated address via courier before interview date. Our salary and other company benefits ranges from Rs 70,000 to Rs 300,000 PM.You shall also be expected to come with the Original copies of your credentials as stated in your RESUME with SHINE JOBS INDIA.You are expected to make REFUNDABLE cash deposit of Rs 18,700 as an initial amount in favour our company's accountant name.Its an initial security deposit.The management of TCS shall pay all expenditure to you at the time of face to face meeting at our head office in Delhi. Your Job profile, salary offer, and date -time of interview will be mentioned in the documents that will be sent to you alongside your air ticket.Your air ticket and other documents shall be dispatched to your designated address via Blue Dart Courier upon the confirmation of your security deposit in our account that shall be issued to you in the next mail.The last date for payment of security deposit is 7th June 2013. NB: You are advised to reconfirm your full name, mailing address and phone number in your reply mail.Also,if you are selected or not your Rs 18,700 shall be refunded to you at the time of face to face meeting.The amount is just to prove that you will be coming for the interview in order for us not to run at loss after sending you the air ticket and you don't show up on the day of interview.You are permitted to chose your job location after interview. Dr.D.K.Amos Senior H.R Manager TATA CONSULTANCY SERVICES. ______________ ______________ ______________ ______________ Sent via the KillerWebMail system at shabakah.net.sa

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Internet / Digital Marketing Courses in India

I was in search of Internet Marketing / Digital Marketing Courses in New Delhi - NCR region and settled down to these 3 courses -

1. Internet Marketing Course - DSIM

2. Digital Marketing Professional Course - NIIT - 12 Weeks Course - International Level Certificate - Course Fees - Rs. 39,995 + 12.36% Service Tax

3. Digital Marketing courses - Edukart - Apparently, Edukart has a number courses available and these courses are certified by IAMAI.

I want to enroll to NIIT Digital MArketing PRofessional Course but still waiting to see if I should give other courses a chance.

What do you guys think? Which one is the best? Do you have any other courses in Email Marketing that you would like to share? Have you done any certiification in Email Marketing that you would like to suggest us?

See you next time!

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Newsletter Templates | How Rendering Issues at Different Email Service Providers Can Cause Reputation Issues?

A general question and a very common, expected and true answer -

Poor rendering of emails and newsletter strongly negatively effects the customer experience and increases complaints.  Depending how sloppy the code is (many missing closing tags, common, uncommon html errors etc) it can cause severe delivery issues and reputation damage.  Since most companies put significant time into making sure that their templates and content are properly formatted and most spammers send out emails put together quickly which are poorly formatted, it causes significant content-based hits to the reputation at nearly every ISP.

From now on, if you tend to ignore those thin white lines appearing in the email, or some junk characters appearing in the subject line of your newsletter, you should not overlook it. It's for you and all-

Coders

Email Marketing Team

Bulk Email Team

Approvers Team

Client

.... the watch man of your area.

No body!

See you next time.

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5 Good Reads on Email Marketing Tips and Tricks - Vol II

1. Why is responsive design crucial to delivering a successful multi-device email marketing campaign?

2. Email Subject Lines...Say What?

3. How to Lighten the Crush of E-Mail

4. Email Deliverability: Only 39% of marketers maintain an opt-in only subscriber list

5. Quantity vs. Quality: The Email Marketer's Dilemma

I hope it helped you because they helped me a lot.

Thanks,
Jiya

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Virus and Trojans in Emails or The Daily Newsletters, WHY?

Trojan Horse in Emails

 

I never thought of Trojan Horses until today when I came to know that some recipients of a top 10 bulk email senders started complaining about Torjan Horse attack when they click on a link of the daily newsltter they received. My first step was to start googling if I could read anything related. But all I found was "What Trojan Horses are?", "How trojan horses infect?", "How can we repair the loss" etc. Nothing about them hitting our emails.

One new thing that I learned was that Trojan Horses can attack your computer not only in form of executable files but in other formats like MP3 files, image files and video files[See Sources: 1]

Ultimately,

the issue was found with Ad vendor that was the culprit of the issue. The script was removed from the website and it resolved the issue.

Sources

1. irchelp

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Email Delivery Errors | Relay Access Denied

Error Sample : 554 5.7.1 <emailaddress@aol.org>: Relay access denied 

Reason : This error indicates that, somehow, a message intended for a Yahoo.com address found its way to our penpublishing.com mail server, and since our server doesn't accept mail for yahoo.com, the message was rejected. It is quite rare, actually, to reach a completely incorrect mail server when sending email to a domain, so if you receive this message, the problem is usually a misconfiguration error with the receiving domain (for example, if you receive notice that mail sent to a Pen Publishing user was rejected by a Pen Publishing mail server with this "Recipient Address rejected," error, this could indicate a problem with our mail servers, since Pen Publishing's mail servers obviously should accept email for Pen Publishing users. Or, it could indicate a problem where the sender's system isn't looking the mail server up correctly). [Read more @PenPublishing]

Thanks.

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5 Good Reads on Email Marketing Tips and Tricks - Vol I

1. 5 Ways to Ensure that Your Email Marketing Campaign Doesn't Look Like Spam

2. Do Your Subscribers Love You? 7 Strategies for Improving Email Engagement

3. 5 Email Marketing Strategies for Customer Retention

4. Poor quality data is the biggest barrier to effective email marketing: report

5. Email Marketing 101: How to Segment Your List


I hope it helps you all who are into email marketing or trying to learn. these articles were helpful for me!!

Thanks,
Seeker

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