20 Keywords Of Marketing Automation

I was browsing for the latest news in Digital Marketing and somehow I was directed to an old blog post on www.technicallymarketing.com - What Is Marketing Automation to you?

Here are 20 Keywords of Marketing Automation  by www.technicallymarketing.com -

1. Customized Content
2. Prospects
3. Better Qualtiy leads
4. Lead Nurturing
5. Lead Capture
6. Digital Body Language
7. Personalized Content
8. Lead Generation
9. Right Message At The Right Time
10. Data Transformations
11. Segmented Messaging
12. Ad Spend Optimization
13. Contact Acquisition
14. Lead Management
15. Data Management
16. Buyer's Journey
17. Lead Scoring
18. Marketing Segments
19. B2B Marketing
20. Email Campaigns

I thought of sharing this because - First: I did NOT know these 20 keywords can be put together in a group, so I learned something and so should you. Also, I need to learn about a few keywords mentioned here. Second: Technically Marketing want us to comment on their post.

Until next time...

Thanks,
J.

Read More

Spam Mail #3 World Vision

Email Marketing Rules Broken 

1. I am not subscribed to their mailing list.
2. I marked all messages from site2sms spam. So World Vision India should do some investigation before using a third party medium to send messages.

Update: I received their mail again and this time it landed in my "Updates" tab and it had unsubscribe link too. I unsubscribed.

Thanks,
J.

Read More

Is You Email Being Delivered? Use This Tool To Find Out

You are probably looking at many tools to find that out. How about a single tool that tells you if you emails sent from a certain domain are being delivered out? It's cool, I know!

Here is one such tool to find that out!!

Tool To Find Out If Email Is Being Delivered

Thanks,
J.

Read More

How I Feel When I Receive Personalized Welcome Emails?

Now a days, everybody is talking about personalized newsletters and how they can help you get high open rates. Though i agree that these newsletters make me open their emails but they also force me to close it as soon as I open. Why?

because..

1. although they personalize the email with my name, content is definitely not me.
2. Content is too lengthy and I don't have time to go through it.
3. Too many fonts, CTAs and scattered content.
4. Single font type but font choice is terrible. Looks totally spam!!
5. Blue hyperlinks in bold and underlined. Looks spammy!

And there are more! Will keep adding.

Thanks,
J.

Read More

Top 5 Reputation Monitoring Tools That Linkedin Users Use

As found on Linked in, list of tools to monitor the reputation of IPs.

1. Return Path
2. mail-tester.com : It checks the content and other information that you might find useful.
3. Senderscore.org : A free source to get a fair idea of how our IPs are doing. Pay if you want more. I have used it in past and know that it helps.
4. Senderbase.org :  Free but more technical in presentation and nature.
5. Mxtoolbox.org :

See the entire post on Linkedin.

Thanks,
J.

Read More

A Tool To Test A/B Testing Duration?

A/B testing has very, I repeat, very important role in Email Marketing. but do you really know for how long an A/B test should run? Here is one tool that can calculate it!!

A/B Split and Multivariate Test Duration Calculator


Thanks,
Jiya A Digital Marketing Enthusiast

Read More

What Are The Cases When An Email Can Be Marked As Open?

How do you determine that the mails were actually opened? 

1. When a recipient actually opens an email in inbox. (HTML Mail)

In this scenario, the javascript pixel should load, only then an email will be marked as open considering that you have tracking pixels within the email.

2.  If a recipient clicks on an a link in an email. (TEXT Email)

Next question: Is the open rate we get in reporting tool correct?

Thanks.

Read More