How I Feel When I Receive Personalized Welcome Emails?

Now a days, everybody is talking about personalized newsletters and how they can help you get high open rates. Though i agree that these newsletters make me open their emails but they also force me to close it as soon as I open. Why?

because..

1. although they personalize the email with my name, content is definitely not me.
2. Content is too lengthy and I don't have time to go through it.
3. Too many fonts, CTAs and scattered content.
4. Single font type but font choice is terrible. Looks totally spam!!
5. Blue hyperlinks in bold and underlined. Looks spammy!

And there are more! Will keep adding.

Thanks,
J.

Categories: Email Marketing, Personalized Emails