How do you determine that the mails were actually opened?
1. When a recipient actually opens an email in inbox. (HTML Mail)
In this scenario, the javascript pixel should load, only then an email will be marked as open considering that you have tracking pixels within the email.
2. If a recipient clicks on an a link in an email. (TEXT Email)
Next question: Is the open rate we get in reporting tool correct?
Thanks.
1. When a recipient actually opens an email in inbox. (HTML Mail)
In this scenario, the javascript pixel should load, only then an email will be marked as open considering that you have tracking pixels within the email.
2. If a recipient clicks on an a link in an email. (TEXT Email)
Next question: Is the open rate we get in reporting tool correct?
Thanks.
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